Willingness to pay for family education and counselling services provided by critical care advanced practice nurses.

Objective: The aim of this study was to estimate the economic value of a family education and counselling service provided by critical care advanced practice nurses in South Korea utilizing a contingent valuation approach.

Methods: A double-bounded dichotomous choice contingent valuation method was utilized to estimate the public's willingness to pay value for an education and counselling service provided by critical care advanced practice nurses. A web-based self-administered survey was conducted.

Results: Median willingness to pay was 43 112 Korean won (35 US dollars). Higher income and younger age were associated with higher willingness to pay.

Conclusions: This study captured the economic value of an education and counselling service provided by critical care advanced practice nurses that is not on the benefit list under the fee-for-service system of the Korean National Health System. Policy makers should consider including such services in the health care system.