Low-investment, high-yield marketing: how to use seminars to build your medical practice.

Marketing your practice through free public seminars is an excellent way to build your practice and your reputation in the community. But how do you do this without throwing away your time and money or, worse, making a total fool of yourself? It's all a simple matter of knowing: (1) how to get people to come; (2) where to hold your seminar; (3) what to present; (4) how to present; and (5) how to convert attendees to loyal patients.